9 Beauty of Joseon Products Actually Worth the Hype
Image by: Beauty of Joseon
Rice, ginseng and glass skin? We tried the viral Beauty of Joseon range to find the 9 products actually worth the internet buzz.
If you’ve spent more than five minutes on skincare TikTok, chances are you’ve seen Beauty of Joseon pop up at least once. The Korean skincare brand has quietly become one of the internet’s favourites, thanks to its simple formulas, gentle ingredients and packaging that looks like it belongs on a very chic bathroom shelf.
What makes Beauty of Joseon stand out in the crowded world of K-beauty is its philosophy. The brand takes inspiration from traditional Korean herbal medicine - known as hanbang - blending ingredients like ginseng, rice and green tea with modern skincare science. The result is skincare that feels effective but never overly complicated.
And while not every viral product lives up to its hype, there are a handful that genuinely deserve their cult status.
Here are the Beauty of Joseon products that skincare lovers keep coming back to.
Cult Beauty
Beauty of Joseon Relief Sun Rice + Probiotics SPF50+ 50ml
£12.40
If you’ve heard of Beauty of Joseon, you’ve heard of this. The sunscreen that somehow feels like moisturiser, doesn’t pill under makeup and never leaves a ghostly cast. Basically the reason half of TikTok suddenly started wearing SPF every day. This is the GOAT - hands down.
Superdrug
Beauty Of Joseon Glow Serum Propolis + Niacinamide 30ml
£14.99
Designed to calm and brighten, this serum has become a favourite for anyone dealing with breakouts or dullness. It leaves skin looking dewy and glassy without feeling oily or heavy.
Cult Beauty
Beauty of Joseon Revive Eye Serum Ginseng + Retinal 30ml
£11.25
Retinal can feel intimidating, but this one is surprisingly gentle. Think smoother, brighter under-eyes without the flaky drama that stronger formulas sometimes bring.
Space NK
Beauty Of Joseon Dynasty Cream
£21.00
The OG of the Beauty of Joseon line-up. It’s rich enough to make your skin feel properly moisturised but somehow still sinks in beautifully - which is probably why it’s become a glass-skin staple.
Boots
Beauty of Joseon Glow Deep Serum : Rice+Alpha-Arbutin 30ml
£13.50
If your skin tone is looking a little uneven or tired, this is the one people swear by. It’s brightening without being harsh, which is rare in the world of pigmentation serums.
Space NK
Beauty Of Joseon Green Plum Refreshing Cleanser
£19.00
This is the kind of cleanser that quietly becomes your default. Gentle, refreshing and somehow able to remove sunscreen and makeup without leaving your skin feeling tight.
Sephora
Beauty Of Joseon Ginseng Essence Water - Hydrating Essence With Energizing Ginseng 150 Ml
£20.00
Part toner, part essence, part “why does my skin look so good today?” moment. In Korean skincare, an essence is a lightweight, hydrating step you apply after cleansing to prep your skin for the rest of your routine. This one uses ginseng to boost hydration and brightness, and it layers beautifully with pretty much everything else you’re using.
Lookfantastic.com
Beauty of Joseon Matte Sun Stick Mugwort + Camilia SPF50+ 18g
£15.50
Reapplying sunscreen during the day used to be a total pain. This stick makes it weirdly satisfying - swipe it over your face and you’re good to go, even over makeup. Seriously!
Cult Beauty
Beauty of Joseon Red Bean Water Gel 100ml
£11.63
Lightweight moisturisers are hard to get right, but this one nails it. Hydrating enough to keep skin comfortable, but fresh and cooling - perfect if heavier creams feel too much.