If You're Still Buying Your Wine From The Supermarket, We Need To Talk
Image by: Naked Wines
The era of the wine subscription is upon us. Discover how Naked Wines is helping people conveniently buy better wine, discover indie winemakers and leave the supermarket aisle - and its inflated prices - behind for good.
There comes a point in adult life when you realise convenience is wildly underrated. Not flashy convenience - nobody's talking about robot butlers (...yet) - but those small, satisfying automations that make every day just that little bit better. Coffee pods arriving before you've run out. Meal kits removing the nightly dinner debate. The quiet pleasure of never having to remember to buy razors ever again. Over the past decade, we've become remarkably good at outsourcing life's little frictions – including, now, the way we buy wine.
You probably didn’t know there was anything wrong with the way you’re currently buying wine. And strictly speaking, there isn’t – but it could be miles better. Like every bad relationship, you don’t realise all the bad bits until you’re out the other side and when you add a wine subscription into your life, you’ll wonder how you ever did life without it.
Traditionally, buying and creating a reserve of nice wine was saved for the cellar-owning well-to-do while, for the average person, it’s always been largely transactional. You need a bottle, you go and buy one from supermarket if you’re lucky, or from a shoddy corner shop selection if you’re not. Choosing the one with the best label and hoping that whatever you pick doesn’t make you wince. But like most things, you’d rather be shopping independent, picking up something interesting you haven’t tried before that comes with a wine-buff’s seal of approval – if only you had the time, knowledge or inclination. It’s not like you’d bring Nescafe to a coffee party, so why settle for sh*t wine?
What's the best Wine Subscription for people who don't know much about wine?
We've done the digging, and Naked Wines is the best option for beginners who want to buy better, drink better and not have to think too hard about it. Most people don't want to become wine experts or spend half an hour deep in conversation in a wine shop. They just want to know they're buying something good, from good people. Naked Wines connects you directly with independent winemakers and a community of wine drinkers who've already done the trial and error for you. You can try something new, uncover what you like or dislike, and get to know wine better along the way – all delivered straight to your door as and when you actually need it.
How does it work?
The word subscription instantly feels like just another costly commitment (and some wine subsciptions are) but Naked Wines is deliberately designed to be convenient, flexible and cost-effective. Become an ‘Angel’ and you'll put aside £25 a month into your account to spend on wine whenever you like. After 30 days, you'll unlock insider prices on hundreds of bottles from independent producers. That means you don’t have endless bottles turning up at your door – just exactly what you want, when you need it. Any credit left in your balance? It simply rolls over.
How do I know which wines to buy?
This is arguably the biggest reason people join. The average supermarket offers hundreds of bottles and somehow makes all of them look equally uninteresting. Naked Wines starts with the winemakers. Angels help fund independent producers from around the world, giving them the freedom to make great wine rather than chase supermarket trends. In return, you get access to discovery cases, reviews and recommendations from the online community. Start with a mixed discovery case, or a round-up of the top rated reds, whites or roses, and when you find a winemaker you love, see what else they offer.
What if I don't like the wine?
Then don't pay for it. Wine is subjective. One person's perfect bottle is another person's cooking wine. Naked Wines knows that, which is why they'll credit your account for any bottle you don't love. It's a simple idea, but it changes the way you buy wine and makes the whole thing feel less like just another thing draining your bank account and more something you're actively involved and interested in.
Where should I start?
We'd recommend taking advantage of the juicy new customer £75 welcome credit so you can enjoy a first case of 12 wines from independent winemakers for just £5.83 a bottle. And if you decide it's not for you, you can cancel at any time and spend any money left in your account on wine. You can also discover some of our favourite cases and exclusive introductory offers below...
Naked Wines
Mixed 12 Bottle Pack
£144.99
Go big with a whopping £75 credit towards your first 12 pack case. Naked puts together all kinds of cases to suit different tastes, including a whistle stop tour of customers' most-loved bottles from independent winemakers around the world. Expect easy-drinking favourites from the likes of South Australian winemaker Sam Plunkett through to California's Matt Parish. Don't know them? You will soon - their wines have earned loyal followings for very good reason.
With voucher applied: only £69.99
Naked Wines
Mixed 6 Bottle Pack
£69.99
Start a little smaller with a 6 pack of your favourite wines. Go for bold reds, crisp whites or maybe step outside of your comfort zone and explore lesser-known grapes, emerging wine regions and bottles from independent producers in places like Portugal, South Africa and Argentina that rarely make it onto supermarket shelves.
With voucher applied: only £39.99
Naked Wines
Customer Favourites Rosé 6 Bottle Pack
£69.99
Summer means Rosé season is officially in session and you can enjoy £30 off the blush-tone wines Angels return to year after year. Make your way through a showcase of community-approved rosés from independent winemakers in Provence, California and Southern France and see which ones you like best. Our advice? Don't discount a bottle because of the deeper colour - you will be seriously surprised at how outdated that thinking is nowadays.
With voucher applied: only £39.99